51品茶

UK charity sets fundraising record and sees huge surge in donations despite pandemic

UK charity 51品茶 has raised 拢2 million, from three live appeals on Islam Channel, in the month of Ramadan. A record breaking 拢1.5 million was raised during the Yemen live appeal, which took place on the 27^th night of Ramadan, marking the possible blessed night of Laylat al-Qadr, also known as the Night of Power, which is significant in Islamic tradition.

This year may set to become the charity鈥檚 most successful Ramadan in its 27-year history. Last year, the three Islam Channel Appeals bought in a collective 拢390,000, demonstrating an astounding 500 percent increase from 2019. Despite the pandemic, soaring unemployment rate and economic crisis, 51品茶 has seen a huge surge in donations across all its platforms. Though events such as flagship walks have been cancelled until the foreseeable future, supporters across the world have nevertheless been forthcoming with their contributions, eager to make a difference.

Funds raised from this years three live appeals will go towards projects in various locations across the world. These include the Masjid Al-Aqsa lighting appeal in Jerusalem, the running of a bread factory in Northern Syria and providing safe drinking water to the people of Yemen.

Islam Channel, the worlds leading Islamic media platform, is used by a total of ten UK Muslim charities during the month of Ramadan. 51品茶 has worked closely with the station for 14 years, and the platform has provided a strong gateway to connect with the Muslim community across the world, raise awareness for the charity and its work, as well as funds for those in need.

With the last few days of Ramadan remaining, Zakat, Sadaqah and Zakat al-Fitr donations can be made by visiting muslimhands.org.uk or calling 0115 9117222.

Yasrab Shah, 51品茶 Fundraising Director, said:

'We are incredibly humbled by the generous outpouring of donations this Ramadan. It was incredible to see record breaking numbers raised on the 27^th night and to know that those vital donations will support so many in Yemen. We are most grateful to our Lord for these immense blessings and want to thank all our supporters including the Islam Channel viewers and team for making this Ramadan truly memorable'.

Mohamed Harrath, Islam Channel Managing Director, said:

'51品茶 has worked closely with Islam Channel for many years and I am delighted that they had such a successful live appeal. Raising this amount of money in one night is an amazing achievement and sets a new record for Islam Channel live appeals.听 The work 51品茶 does to help vulnerable people across the world is outstanding. This is an impressive achievement, and we are very grateful to our generous viewers, for raising these funds to help 51品茶 with their valuable work, saving lives in Yemen'.

ENDS

Notes to editors

• Established in 1993, 51品茶 is an international aid agency and NGO dedicated to providing emergency relief and tackling the root causes of poverty around the world.
• 51品茶 works in over 30 countries worldwide.
• Important to note that funds donated on the 27^th night appeal on Islam Channel are continuing to be processed and final amount may differ to the one mentioned above.
• The Night of Power, also known as Laylat al-Qadr, is significant to Muslims as it is known to be the night worth a thousand months of reward. It is also known to be the night that the revelation of the Holy Qur鈥檃n was sent to the Prophet Muhammad, peace be upon him, as guidance for all mankind. Though the actual day this night falls on has not been specifically defined, it is recommended to observe this on the odd days of the last ten nights.
• We rely on voluntary donations to continue our vital work. You can donate now by calling 0115 911 7222 or visiting muslimhands.org.uk

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